Author image Author :
Anandarajan is a member of the Bode Animation’s scriptwriting & content development team. He hails from an engineering background and has worked as freelance writer for a few years.


As a business owner, you would have invested tons of hard-earned money in marketing your online videos, but have you ever assessed its ROI performance? If not, then it is high time that you do with video analytics, and keep your business on track.

What is video analytics?

Video analytics is a technology that helps you to monitor your online video’s performance with the latest metrics & reports. The information gathered through your video’s statistical reports like views, traffic source, demographics, etc., helps to evaluate, tweak and enhance its ROI performance.

What you can achieve?

  • Helps to obtain real-time analytics.
  • Effectively optimize your content and capture leads.
  • Minimize your production cost,
  • Get an enhanced ROI for your online videos. Read more…

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