Author image Author :
Arvind is a part of business development team of Bode Animation. He is a welcome addition to our pantheon of fantastic writers, and highly skilled in strategic planning.


“Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” – Robert Weiss.
Marketing dynamics have changed over the years. The tried and tested rules for branding do not apply anymore. This is why businesses are now looking for innovative and cutting-edge ways to reach out to their customers and clients.
As more and more businesses are joining the YouTube, Meerkat and Periscope bandwagon, it all comes down to selecting the right type of video. Two of the most important forms of video marketing are live video streams and animated videos. Here are some factors that you need to consider when choosing a video format for your brand:

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We are different, in essence, from other men. If you want to win something, run 100 meters. If you want to experience something, run a marathon.” – Emil Zatopek

The Green and Clean Chennai marathon was conducted at Marina beach on the 4th of October, 2015. This is to fulfill the vision of creating awareness on the importance of planting trees for a brighter tomorrow, among the public.

Many concerned and enthusiastic citizens of Chennai got up early to show their commitment towards nature and as a tribute to our former president Dr.A.P.J Abdul Kalam. The marathon was a 5 km run that started and ended at the humongous marina beach light house stretch. All participants were provided with a running t-shirt, running rib, finisher’s medal, finisher’s certificate and a sapling. The marathon was open to people of all ages, who were willing to emphasise on the importance of a HEALTHY living. This initiative was taken by SRM students alongside BODE ANIMATION.

When SRM students (Rakesh, Uma Maheswari and Anisha Rahana) and the marathon organisation came to us with the idea, we at BODE ANIMATION were more than enthusiastic about realising a great vision. In BODE ANIMATION, we value the importance of a pollution-free society, therefore it was only natural for us to jump at an opportunity to involve ourselves for such a novel cause.

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