What the word “WATER” means to “LIFE” same does the word “VIDEO” to “BUSINESS”. According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.

Just a decade before, who would have thought that a “five-minute video” could help flourish a million dollar company. To everyone’s surprise, it had happened in the past, it is happening, and it will happen in the future too.

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We are different, in essence, from other men. If you want to win something, run 100 meters. If you want to experience something, run a marathon.” – Emil Zatopek

The Green and Clean Chennai marathon was conducted at Marina beach on the 4th of October, 2015. This is to fulfill the vision of creating awareness on the importance of planting trees for a brighter tomorrow, among the public.

Many concerned and enthusiastic citizens of Chennai got up early to show their commitment towards nature and as a tribute to our former president Dr.A.P.J Abdul Kalam. The marathon was a 5 km run that started and ended at the humongous marina beach light house stretch. All participants were provided with a running t-shirt, running rib, finisher’s medal, finisher’s certificate and a sapling. The marathon was open to people of all ages, who were willing to emphasise on the importance of a HEALTHY living. This initiative was taken by SRM students alongside BODE ANIMATION.

When SRM students (Rakesh, Uma Maheswari and Anisha Rahana) and the marathon organisation came to us with the idea, we at BODE ANIMATION were more than enthusiastic about realising a great vision. In BODE ANIMATION, we value the importance of a pollution-free society, therefore it was only natural for us to jump at an opportunity to involve ourselves for such a novel cause.

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Hey y’all! We are now in the Silicon Valley of India.

Yes, Bode Animation expands to Bangalore.

Still overwhelmed by the support of our AWESOME clients.

We would love to be able to gift everyone a certificate of appreciation. Kidding.

We continue to say “WE HAVE THE WORLD’S BEST CLIENTS EVER!!!” and we truly mean it.

You recognized our work, identified the strengths and helped us serve better in every possible way. You have shaped up Bode Animation.

A New Season. “Val – Director of Sales and Marketing”:

We are delighted to introduce Valliappan Subbaiah fondly called by our team as Val.

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“Start with the end in mind. Think of video as a tool, not an end result!”


As there are more and more videos created by brands, it’s very difficult to make the entrepreneurs and business owners to pay attention on our business concept. So marketers are thinking more critically about their video strategies.

Below are the simple and quick tips for marketing experts, how they can use videos effectively for their business growth:

Tip 1: Create simple weekly videos

When you are looking to have a relevant content for your blog or email campaign then video will be the first choice to engage viewers and it works well for any industry.

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Getting into a great startup accelerator or incubator is not easy. A lot of hard work needs to be put in to convince them that you are the best of the lot and you deserve a spot. However, there is one particular thing that many of the accelerators and incubators have now started to ask from all the startups who wish to apply into their programs, and that is an explainer video. Not only do explainer videos help startups to increase their revenue by as much as 10% to 15%, they also assist in bringing a convincing argument for them.

The Importance of Explainer Videos for Accelerators and Incubators

1. Help in Clarifying the Objective of Your Business Model

Explainer videos are better convincers of a particular business model because they take all the guesswork out and better explain basic function and usefulness of a service or a product. As a startup, you should know that this is exactly what accelerators and incubators are after. They do not want fluff in the form of text. They want instant clarification without wasting any of their time. Additionally, 60% of the individuals would like to watch videos as compared to read texts. Read more…

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