Top 10 Ways to Measure the Success of Video Marketing Campaigns

Videos bring together sound, pictures and interesting story lines.And when the “social” aspect is added to these videos, what we get is a surefire way of delivering a targeted message to consumers instantly.

But it is extremely difficult to measure the returns created by an online video. Sometimes,marketers and agencies spend more money on determining success than actually producing the video..

Here, we have lined up the important measures and metrics that should be invested in early on if you are planning to create viral videos. These are the top 10 measures of a video campaign’s success.

1. Number of Views:

These depict the number of times a video has been opened. This doesn’t automatically mean that the video was watched through till the end. But a good number of views will let you know that at least the thumbnail and title are attractive enough to get a click from potential viewers.

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Tricks to Add Humor to Your Explainer Video Script

People avoid online explainer videos which they find boring. Adding humor to your explainer video script can reduce the boredom quotient and compel the viewers to watch the entire video. Here are 10 tricks you can use to include humor in your explainer video script writing.

1. Spread it Out

Start your explainer video script with a funny anecdote but you should move on to your main message right away. Don’t place too much emphasis on the humor or you will come across as a comedian and no one will take you seriously. Leave some humor for the rest of the video.

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Secret Myths of Video Marketing

Online video marketing has become a great platform for businesses to promote their products and services. However, entrepreneurs and managers are often misled by some secret myths about video marketing which most people don’t know about. As a result, they forgo the use of this effective medium for reaching their target audience. Hence, it is important to dispel the secret myths. Here are 10 of them.

1. Short Videos Attract Viewers

Among the commonly cited video marketing tips is that the length of explainer videos should be shorter than three minutes. Read more…

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