Are Millennials, your primary audience/user/customer? Do you communicate and share a lot of content with the Millennials? If your answer is yes, we have something interesting to share that you may benefit from.
You must have read or heard by now, the numerous statistics that prove that videos are the best way to communicate to a larger audience, irrespective of which generation they belong to. Click here for more on video statistics from Hubspot.
What the word “WATER” means to “LIFE” same does the word “VIDEO” to “BUSINESS”. According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.
Just a decade before, who would have thought that a “five-minute video” could help flourish a million dollar company. To everyone’s surprise, it had happened in the past, it is happening, and it will happen in the future too.
The growing popularity and reach of smart phones and internet along with social media has made each of our lives go “digital” from the first minute of our day until the last! In addition, the Government taking very pro-active steps towards digitalization and smart-towns have increased internet connectivity and wifi in townships. This has enhanced the rate of growth of digitalization in India. The mega-trend is only increasing by the day. From travel to fashion to personal finance, comparing online has become an inner instinct before actually buying. Even before trying a new restaurant or booking a hotel online, we always check reviews, view pictures before trying it out.
In this rapid growth of digitalization, reach of internet in the semi-urban and rural areas as well as increased awareness is creating a huge role. The rise of smart phones has revolutionized this space and is expected to rise by another 89% in the next 4-5 years as per Boston Consulting Group’s report on India @Digital Bharat. Government is also very pro-active in such matters by providing low cost internet services and free wifi towns. As per the TRAI data, 3G and 4G services are likely to rise by another 50% by 2018 with higher rural penetration.
In Spite of the term Fintech being in vogue, not many of them including the tech- savvies have a handle on it. But, it is an undeniable fact that its growth, however, is remarkable and invincible. Fintech is a separate arena that is radically proliferating and changing the way we live as society and how we do business professionally. It is true that the rise of fintech has forever changed the way companies do business. Precisely, it is the segment of the technology startup that is disrupting sectors such as mobile payments, money transfers, loans, asset management and more.
Social videos have seen a meteoric rise and have affected business ROI positively when used judiciously. Companies are now seeing the merits of all kinds of content – long and short-form, videos – to capture a market share and attract a large audience base.
Facebook has grown in power in the video marketing strategy realm, which in turn has helped increase its market share. It has moved from being a purely personal social site to being taken a trifle more seriously by creators of videos – Facebook’s auto-play feature has contributed to the number of video views. It has the infrastructure in place to support even long-form content. Companies are beginning to understand the opportunities available to them when launching video strategies, thus enabling them to take complete advantage of this new rage.
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