“Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” – Robert Weiss.
Marketing dynamics have changed over the years. The tried and tested rules for branding do not apply anymore. This is why businesses are now looking for innovative and cutting-edge ways to reach out to their customers and clients.
As more and more businesses are joining the YouTube, Meerkat and Periscope bandwagon, it all comes down to selecting the right type of video. Two of the most important forms of video marketing are live video streams and animated videos. Here are some factors that you need to consider when choosing a video format for your brand:

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“Start with the end in mind. Think of video as a tool, not an end result!”


As there are more and more videos created by brands, it’s very difficult to make the entrepreneurs and business owners to pay attention on our business concept. So marketers are thinking more critically about their video strategies.

Below are the simple and quick tips for marketing experts, how they can use videos effectively for their business growth:

Tip 1: Create simple weekly videos

When you are looking to have a relevant content for your blog or email campaign then video will be the first choice to engage viewers and it works well for any industry.

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How long would you take to read a Da Vinci Code? At least about a month? And you watch it in 2 hours!

Even the most complex business concepts can be simplified with video explanations in a short span of time and in a manner that engages the audience. The crux of corporate communication involves constant communication of brand messages through various media and an explainer video plays a critical role in getting your marketing messages across easily. Read more…

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