A bad video is worse than having a video at all.
The problem is that many corporate are creating their explainer videos in-house to save money, which in turn could knock off your website’s value if not conceptualized and executed well.
Here is a list of avoidable goof ups in making your explainer video.
1. Focusing on animation than message
There is a possible temptation to lose focus on the message while in the process of creating your explainer video. After All you can create wonders with your animation that is not possible with live videos but remember, you are here to create wonders for your business more than an amazing video animation. So your explainer video script should be simple and help people quickly understand your message and motivate them for the desired call for action.